If recent history in the promotional products industry has taught us anything, it’s that competition in today’s marketplace is more ferocious than ever. With the constant challenge of differentiating yourself to stand out from the crowd, generating the right kind of new business and cultivate meaningful relationships all while managing the clients you currently have – it’s no surprise that few of us have time to analyze our business methods or make any major changes in the way we work. Now more than ever, you have to be a master in various methods of communication to get the attention of customers and prospects. Creating and implementing a marketing plan that promotes yourself as efficiently, professionally and economically as possible is key to your success. An integrated approach, incorporating print and online communication strategies, will help you get the best results.
At Vernon, we focus on innovative, turnkey marketing solutions to get our account executives the attention they want and deserve. They include:
1. Direct Marketing. Print media is still a convenient way to present products to a “shopper” and one of the best vehicles for lead generation. Whether it is personalized product catalogs, eye-catching postcards or dimensional mailers, Vernon’s direct mail programs ensure that the account executive’s name lands on the desk of his/her clients and prospects numerous times throughout the year.
2. Personalized E-Marketing. Email is a quick, easy and economical way to market yourself. It can reinforce the messages delivered through traditional methods – direct mail, phone calls and personal visits. Vernon offers a turnkey email communication program, creating and distributing personalized weekly product specials and monthly educational e-newsletters to clients and prospects on behalf of our account executives.
3. Website Marketing. Clients and prospects want to access ideas and purchase products quickly and easily, when it’s convenient for them. A website is an easy way to keep your target audience educated on current trends and product offerings, share best sellers and promote special offers. In addition to our corporate website (www.vernonpromotions.com), Vernon account executives have personalized websites to allow their customers easy product ideas and shopping at their fingertips.
Through these and other integrated marketing programs, we empower account executives to make a difference with their customers and prospects. Combine that with beginning our 114th year of industry success and you have a winning combination.