The Vernon Company hosted its annual national sales meeting, Vernon University, April 10 – 12, at Renaissance Indian Wells in Indian Wells, California. The three day event brought together nearly 100 Vernon account executives, from coast-to-coast, and over 70 supplier partners.
“Vernon’s National Sales Meeting could have been described using one word, H-O-T!” said Dave Regan, Vice President of Sales and Marketing for The Vernon Company. “The weather was hot and this year’s sales are hot! The first five weeks of our new sales year have seen 13% increases in incoming orders. Salespeople were buzzing about the renewed enthusiasm among their customers and this was just the news that our key suppliers wanted to hear as they mixed and mingled with Vernon’s best producers trying to find that special way to capture our client’s attention and business!”
Opening day featured an industry update and future forecast from the Advertising Specialty Institute president, Tim Andrews, followed by a welcome reception for all Vernon corporate office staff and account executives in attendance.
The second day included up close and personal sessions with a number of Vernon’s Preferred and Select vendors, allowing account executives to get ideas and selling tips from the vendors while taking a look at their new lines. Vernon’s Million Dollar Club members were honored during the day’s luncheon, and the evening concluded with a formal awards banquet recognizing the company’s top producers, rising stars and supplier partners.
On the final day of Vernon University, up close and personal sessions concluded, followed by a trade show featuring Vernon’s Preferred and Select vendors. The evening ended with supplier-hosted small group dinners, which allowed account executives and suppliers the opportunity to learn from each other while getting to know those they were grouped with a little better.
During Tuesday’s Million Dollar Club Recognition Lunch, next year’s meeting and trip were both announced. The 2018 National Sales Meeting will be held at The Peabody Hotel in Memphis Tennessee, and the 2018 Incentive Trip will be held in Whistler, British Columbia, Canada, one of the top destinations for travel in the world.