An inexpensive way to create new business that has proved effective is Word of Mouth Marketing.
Getting a recommendation from a current client, acquaintance or friend is a great way to turn prospects into customers.
One way to create the type of experience worthy of being shared with others is remembering to treat prospects and customers how you’d like to be treated. Be polite, responsive and thoughtful. Pay attention to your clients and don’t leave them waiting on you.
Show your customers that you appreciate their business. Whether through a text, email, phone call or hand-written note, thanking your customers for their business is a great way to show your appreciation.
Being active on social media makes it easier for customers and prospects to not only find you, but to leave a recommendation or “review” on your page for others to see. Reviews left on social media sites, such as Facebook, allow for an infinite number of people to see what type of experience others have had when doing business with you. People are likely to check out your social media presence before doing business with you, so what others have said online carries a lot of weight.
Remember, word of mouth works two ways. Just as happy customers may share their experience with others, so can any unhappy customers.