Grow – The Vernon Company
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Program Marketing

Are programs and stores the same thing? No, all stores are part of a program but not every program has a store. In very general terms, a program is simply a defined set of products presented to a defined audience. Within that broad definition there are several variables including product, audience, price, inventory, payment and marketing.

A store is a tool to communicate the specifics of the program to the audience. Stores are web-based and are the most popular, but not the only, way to market a program. Other options include printed catalogs, printed order forms and physical product displays. Online stores are by far the most popular because they can be distributed widely, are relatively easy to modify and easy to navigate.

 

 

Programs and online stores are attractive because they strengthen the client customer relationship. A successful program introduces some efficiency into the relationship and makes it easier for the client to do business with you.”

Patti Burns, Owner of PJB Designs


  • Providing a reward mechanism that offers incentives for sales performance, attendance, years of service or any other factor the client chooses.
  • Purchasing power.
  • Presentation of relevant products in an easy to access and use format.
  • Regulation of product and decoration options. Programs can limit the product choices so the audience accesses only those approved by the sponsoring organization.
  • Efficient inventory management and order fulfillment.
  • Management control of budgets. Our more sophisticated programs offer management tools that can set and monitor budgets, preventing customers from spending more than allowed.

Marketing Tools

Targeted Marketing
Vernon offers marketing tools that will make growing your business easy! Whether it’s an account retention program where we target your customers who haven’t bought from you recently, or an account penetration program where we show customer who have bought a certain product from you for years what else we have to offer – we can make sure that you stand out to your customer.

Special Marketing Programs
We also can assist you with other programs such as catalog mailings, direct mail and much more! These turnkey programs are designed to help you send customized direct mailings to clients and prospects including sales aids, catalogs, flyers, etc. You can even include a personalized letter or greeting business card and mail out to as many or as few customers at a time as you would like.

Artwork Services
Vernon also provides you with creative services that you can use for creating artwork for promotional orders, as well as layout or design for print. We’ve partnered with Idea Custom Solutions (a 24-hour artwork service) and several smaller graphic design companies to ensure that your creative needs are taken care of. Our art service providers are typically quoted per product, the invoice is paid from you stabilization account and Vernon will even split the cost with you.

Self-Promotion
Vernon offers trade show support materials, including a retractable floor banner and table throw, ensure that your event display showcases a professional look. Trade show booths are available for pre-reservation prior to any event. Another way to get noticed is to participate in one of our Vernon Brandexpo events in which top clients are invited to a private tabletop show with a number of our best suppliers to see, touch and feel the latest and greatest products available.

Self-Promotion
Vernon offers trade show support materials, including a retractable floor banner and table throw, ensure that your event display showcases a professional look. Trade show booths are available for pre-reservation prior to any event. Another way to get noticed is to participate in one of our Vernon Brandexpo events in which top clients are invited to a private tabletop show with a number of our best suppliers to see, touch and feel the latest and greatest products available.

As a small business owner, trying to manage all my accounts and orders from start to finish was time consuming. Joining Vernon freed up my time to do what I do best – connect with my clients.”

Andi Brugman, Owner of Andi’s Advertising